We Love sweet things. We thought we were pretty sorted with our supplies of macaroons, cake-pops, cupcakes and whatever else landed on our sugar hungry lips. Then along comes Claire Clark, the ex pastry chef from the French Laundry (possibly the best pastry chef in the world) and does a collaboration with Harvey Nichols. An interpretation of traditional favourites…Battenbergs, Jaffa cakes, bubblegum Marshmallow Pavlova. Deep sigh, pass the insulin we are in heaven.
We designed the branding and a mini Patisserie in Harvey Nichols 5th floor to sell Claire’s delicious confections. We wanted to give a more modern interpretation of a pattiserie, a break from the multi layered cake stands and mismatched vintage china cups that are pretty much everywhere.
Inspiration came from the geometric, colourful form of the iconic battenburg cake.
We created the branding that would be used in all printed material from the logo to the monogram which was used as a light motif in the packaging
We decided to create a modern sleek contrast from which to display the nostalgic treats. Fluoro perspex for a jolt of modern, powder pink and yellow for a touch of battenberg and gold powdered Scaffolding to bind it all together in an industrial yet luxurious way.
The Claire Clark afternoon tea is sublime, the bubblegum Marshmallow Pavlova transported me to a place that is indescribable but is in my food memory bank filed under ecstasy. If you can’t make it to afternoon tea the pattiserie is open until mid November. I rarely say this BUT…The Jaffa cakes are even better than the real thing. The Battenberg slices, the toffee bark with salted pecans and the chocolate Covered honeycomb have made our world a more luxurious sugar coated place.
Pop Up Patisserie photographs by Barry Lewis
